Packaging

[Packaging]

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[Course Title]

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Packaging

The packaging of products is not only designed to grab customers attention and entice them to purchase those products , however there are several other purposes behind packaging a product in a certain way . The importance of packaging is worth considering since it impacts many other functions of an organization such as , logistics , supply chain marketing , finance , and manufacturing . The paper would talk about the significance of packaging to some of the organizational functions , where emphasis would be

on the logistics function

Marketers come up with new packaging for their products in order to revive or revitalize their products , and to attract the customers over their new-looking products . Some of the changes made in the packaging include colors , design , characters , logo , and quality of wrapper Customer convenience and requirements is what considered by the marketers , hence packaging is done accordingly . Packaging can impact the finance department in a way that it can cost too much or too less for the finance department , depending on the requirements for packaging type . The environmental function depends on the type of packaging because it requires having easy recycling of the wastes , minimum level of toxicity , and dematerialization . To ensure effective and smooth handling of these environmental issues , packaging is done accordingly

The impact laid by packaging on the logistics and supply chain process of an organization is manifold , and hence should be dealt in such a way that enable smoother logistics or supply chain process . Logistics...