PUBLIC RELATIONS THEORY & PRACTICE COURSEWORK

Running head : CAGB REPORT

CAGB Report

2007

CAGB Report

Introduction ?50 ,000 for a national PR campaign , Sunshine PR feels the money can be stretched . One way of doing so is to get local celebrities , rock stars supermodels , and other professionals that are highly esteemed in the public 's eye to donate their time and efforts for this cause . Thus , the purpose of this presentation is to detail a PR campaign for the CAGB to acquire members who can provide fresh , home-grown vegetables to local UK retailers

Outline p

First , we begin with a brief outline of what will be addressed throughout this presentation . Sunshine PR will look at the Situation Step-by-Step approach , Objectives , Message Strategies , Target Strategies , Implementation , and Evaluation . These items will be defined as this presentation continues . Sunshine PR will also discuss the various Stakeholders available . Therefore , this presentation will answer the following questions

Project management

Where are we now

Where do we want to be

What are we doing to get there

Who do we need to talk to

How will we know we 've arrived

Practicalities . This means the physical constraints , the facts , and the feasibility of this project

Approvals

Therefore , we can now begin

1 . Project management ?50 ,000 . Yet , we believe this amount is durable to get the point across Therefore , the Situation being looked at is one in which local farmers need the opportunity to sell home-grown vegetables to local markets . By doing so , money remains at home versus the current situation of local retailers importing vegetables and thus , spending money elsewhere

2 . Where are we now

By money being spent elsewhere , our economy is losing opportunities to expand . Therefore , the CAGB needs to raise awareness about the benefits of local independent farmers becoming a CAGB member . Yet , membership should come with the understanding that `chicory is a bushy perennial herb with blue or lavender flowers . It can be used in salads , as a coffee substitute , as a sweetener . Chicory can also be put in yogurt

[Picture of chicory taken from Microsoft clipart]

Thus , the opportunities for making profits in providing chicory to local retailers are endless . Consequently , Sunshine PR has come up with membership packages suitable for experienced , upcoming , and future independent British farmers that the CAGB can offer its members . These packages come in six levels of membership , similar to those packages found at the Chartered Institute of Public Relations website . These memberships include the following

Member MCAGB . This package offers several possibilities into full membership with the CAGB

Associate ACAGB . This package is open to those farmers with at least 3 years of farming experience or a CAGB approved qualification

Affiliate . This package is open to those farmers with lesser than 3 years of farming experience or those who are working in a related industry

Student . This package is open to those studying a CAGB approved qualification

Affiliate Studying . This package is open to those studying a farming qualification that is not CAGB approved

Fellow FCAGB . This package is awarded...