PSY101DB2

p PSY101 Discussion Board : Classical and Operant Conditioning

[NAME]

[INSTITUTION] PSY101 Discussion Board : Classical and Operant Conditioning

Classical Conditioning - Common Case

I clearly recall how classical conditioning has influenced my decisions in several instances . One of the most recent though , would be how I rather impulsively sought for and purchased a product which was not entirely unique and appealing . Commercials have seemingly affected my mind and my own decision making process . The product , being a new perfume , was shown repeatedly on video commercials and other advertisements together with highly

attractive individuals . Having watched it repeatedly , I seem to have associated such an unconditioned stimulus , or physical attraction , with the product which may be referred to as a conditioned stimulus . Of course , as I have noted beforehand , I eventually bought the product as I have gained a positive conditioned response to it . Interestingly , I throughout my decision to purchase it I barely considered it 's actual scent or fragrance . As a matter of fact advertising directly employs the potential of classical conditioning in manipulating behavior where in favorable emotions are linked with a given product or brand (Nevid , 2009

Operant Conditioning - Biblical Examples

Operant conditioning is highlighted by numerous excerpts from the Bible . One example of such is the following : if any man 's work remains , he shall receive a reward (1 Corinthians 3 :14 , New Testament . Taking note of the presence of a means of reinforcement which in this case would be the reward promised to be given if faithful actions...