PRINT AND INTERNET ADVERTISING OF FORD

PRINT AND INTERNET ADVERTISING OF FORD

NAME

SUBJECT

PROFESSOR

DATE

Introduction - The business sector relies heavily on advertising and marketing . The growth of the relationship and interdependence of business , advertising and marketing dragged inside it a new member media . Because of the cognition of advertising and marketing specialists about how the media can help in selling goods to the people , they constantly involved the participation of media entities that very soon the media is also aware of such power and clout that they have that they eventually became

an industry that is an equal level power player in the business of selling products and services

Ford is one of the popular automotive brands , and because of the global competition that Ford faced versus other car making names , Ford expectedly utilized the capability and reach of the media to bolster the sales and help the company retain its status in the world of automotive products . Television commercials and radio commercials were , at one time or another , included in the overall advertising and marketing strategy of Ford , but the most important carrier of advertising for Ford was the print media , and very soon , the internet as well

Ford and the print media advertising - Print media advertising has been a very important aspect of Ford 's advertising campaign ever since it opted the utilization of mass media to improve the visibility and sales of its products via reaching different consumer groups that Ford marks and targets as prospective car buyers and important influence in the decision making involved in buying a car

Ford relied heavily on print advertising that 'the home office elected early in 1923 to conduct its own national advertising campaign (Lewis 1976 ,

. 185 . According to Lewis (1976 'the ad appropriation , Ford 's first in half a dozen years , was directed mostly to ten "class publications , among them Vogue , Vanity Fair , Town Country , Spur and Motor Life . Later that year the magazine campaign was supplemented with advertising in fifty selected metropolitan newss (Lewis , 1976 ,

br

. 185

It did not stop there since it was just the beginning of the long relationship between Ford and the print media . Soon , millions of dollars were invested by the company to ensure that the potential of the print media was maximized when it comes to using this tool to reach out to the target clients and customers . During the 2004 launch of the F150 , Ford relied on the help of PRIMEDIA to make sure that they get the most out of the print media as well as other media like the Internet and special marketing events . The effort took shape in the tune of 100 advertising pages in different magazines alone

Ford and the internet media - Since the internet and the web showed potential on how it can help the sales and marketing of big brands like Ford , companies like Ford has included the internet in the overall design of its advertising and marketing efforts

The book Webvertising : The Ultimate Internet Advertising provides...