PLACEMENT YEAR REPORT

Organisational background

European Handling Company Limited is one of the largest suppliers of materials handling equipments in the UK . Located in Rhodes Island Providence Street , it provides high quality inexpensive products to the UK market . It encompasses four members i .e . One Stop Materials Handling Shop , Forktrucks Limited , Artison Forklifts Ltd and Innolift Ltd

One Stop Materials Handling Shop is located in Stourbridge , West Midlands . As its name suggests , this company supplies a wide range of equipment , ranging from the Hand Pallet Trucks to Forklift Trucks . To the contrary , Forktrucks Ltd

specialises in supplying and maintaining Forktrucks . Artison Forklifts on the other hand , is the sole Distributor of Artison products manufactured in Taiwan , whereas Innolift Ltd is a new company that manufactures self-loading stackers ' used as an alternative to ordinary stackers and tail-lifts . Today , European Handling Company Limited spans a broad range of material products enabling them to meet a wide variety of customer applications

The Managing Director heads European Handling Company Limited . He is the overall manager such that all the directors who head the seven departments report to Him . The departments are divided into Finance Sales and Marketing , Human Resource , Quality and Logistics , Supply and Service Departments . I had the privilege of working in the Sales and Marketing Department . The central goal is to make the customer happy . Working in this department is exciting given that one is authorized to go in other departments and recommend on how to improve services

In One Stop Materials Handling Shop , every department has been transformed into a sub- sales department . The department comes up with strategies and techniques to be employed in marketing and producing quality products . Apart from that , all the staffs in the department are required to monitor market trends and respond to customers ' needs and complaints . For the organization to remain ahead of the competitor , a product has to be delivered at a tidy profit . This department maintains the mantra of the organization that customers are always right ' and need to be treated so

To compete in the Global Market , culture awareness is important the department among other things does research on Locations where the company would like to open up its business activities . Change is the only thing that remains constant in business environment . Any business that fails to detect and respond to change promptly , is committing suicide . The responsibility of ensuring that this happens in the company squarely lies with the Sales and Marketing department . The most vital skill for managers is the ability to start , predict , and react to changes outside the organisation

Nothing has transformed the way marketing department functions more than the internet . Websites are the new faces of the organization . Analysts have suggested that most consumers gauge the seriousness of the organization based on their websites . Further more , the internet is excellent for finding up to date information about a particular organization (DiSanza Legge 1999 ) consequently , the marketing department liaises with the Information Communication Technology (ICT section to ensure that the best...