PHD in Public Health (Promoting Population Health)

Using Marketing Research Methods to Evaluate a Stage-Specific Intervention : A Critique

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Date Given that heart disease and stroke (cardiovascular disease ) are a leading killer responsible for the death of thousands of people in the United States and elsewhere , it is most important that researchers and health-care professionals should take interest in sensitizing members of the public on some of the available and practical ways of living free of the killer disease . Although a range of factors including one 's heredity and physical injuries

increase one 's risk of developing a cardiovascular disease , physical inactivity has been associated with the same . The strong relationship between individuals ' level and frequency of physical activity and their cardio-vascular health inform the need for this study at whose heart is the success of promotion campaign meant to encourage a culture of physical activity . This provides a critique of the method used in the study , the findings and the interpretation of the same

The most prominent cause of criticism is the use of a qualitative scale to qualify and classify callers for the study . On the surface , it appears rational to ask participants to express confidence in their ability to remain physically active on a scale ranging from very unconfident ' to very confident ' Using a similar scale to gauge their perceived risk of developing cardiovascular disease may also appear acceptable . However , different people interpret qualitative scales differently . An impressive percentage of overweight and physically inactive individuals live in continuous denial and...