PERSUASIVE SALE LETTERS

Dear Mr . Borrow

This short letter revolves around one important point : blood donated for infusions can be stored for no longer than 72 hours , after which it will be discarded . This means that people are in serious danger of dying depend on the daily efforts of all Americans who donate blood to save them . Today , the situation is critical because national supplies stored at Red Cross have dropped to dangerously low levels . This means that many people may not survive for very long once they get into a traffic accident or collapse

because of a health problem

Luckily for them , professionals from the Red Cross over the years have developed impressive expertise in finding , processing and using donated blood . More importantly , they have developed an effective way to raise interest in blood donation through initiatives such as Blood Mobile . An impressive example of a life saved is that of five-year-old Melissa who was diagnosed with multiple congenital heart defects at birth , which caused her first open-heart surgery a week after her birth . To this point , her life has depended on using donor bloods that keeps her alive Without 50 units of blood donated by different people , she would not have overcome her illness and survive till this day . The effort to collect blood for transfusions is going around the nation : restaurants company offices , even beauty parlors - quite a wide range of businesses have already hosted Red Cross blood drives

The Pechanga Casino Entertainment Center can also make a serious contribution to the ongoing donation effort by hosting a Red Cross Blood Drive . By doing so , we will undoubtedly be able to gather large amount of blood , helping many people to cope with their illness . The mission of this campaign is clear and appealing . It consists in delivering donors blood to those patients who need it urgently . In doing so , the casino will attract people who qualify for blood donation . To be eligible for take part , one has to be over 17 years of age and weigh no less than 110 pounds . I am sure that a large number of people who meet these criteria as well as their friends and relatives will be willing to come to our casino to participate in the noble effort

Today , we can help thousands of people in urgent need of blood supply through a simple , yet effective effort . The Pechanga Casino Entertainment Center can organize a Red Cross Blood Drive , and I will be more than happy to lead the effort . Given my past experience in organising Toys for tots drive last year , I feel confident in handling the promotion for the event , especially since I know the Red Cross will supply plenty of materials to help in the organizing process . We can make a contribution to saving thousands of lives through hosting this event , a contribution that will improve our corporate image in this locality and beyond . In the words of Melissa 's mother , we can give a piece of themselves ' to help those in whose position we can find ourselves at some point . I am positive that many employees will share my enthusiasm for the event . I also have trust that the community will not let this event pass unnoticed and will regard the organisation that initiated it with high esteem . You can assess for yourselves the promises it holds for the growth of our business

Sincerely

Jack Brown

Services Manager

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PERASUASIVE SALES LETTER

April 7 , 2006 ...