Paper Topic:

Over the next several decades multinationals from emerging economies are likely to become a key force in the shaping of the global competitive landscape. Discuss the validity of this statement using company examples from at least three emerging economies.

Multinational Companies from the Emerging Economies

Influencing the Global Competitive Landscape

Introduction

The global competitive landscape , thanks to globalisation , has become more diverse and dynamic due to the increasing number of players in the overall global economy . For several decades , Western nations --- the United States , European countries --- and Japan have dominated international trade and development . Many companies in the market especially in markets that catered to international brands , have been usually receptive to corporations from these countries . Even the concept of a multinational company has been mostly associated

with their respective national brands , from the Japanese Sony and Toyota , the American McDonalds , the German BMW , and the British Virgin logos and Sir Richard Branson

At to some extent , it is undeniable that multinational firms , albeit also surpassing their national identities , have had a strong influence in the global economic landscape . The reason being is that basically multinational companies have a strong impact to many economies outside their home country they provide local employment and even modify their products for the local market . What happens is that , as Rugman (2003 br

. 3 ) pointed out , these firms think regional and act local . In the recent years , MNCs have approached global strategies through regional nodes , and from there , the per-country strategy translates to local initiatives . Through a more local approach to marketing , these multinational brands have a stronger local presence , thereby ensuring a better grasp on the global economy through accumulated actions

With such familiar presence in the global economy , new...

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