Organizational Behaviour: Two Case Studies

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Organizational studies involves the understanding of the dynamics both occurring in an individual or group organization ( also known as micro ' organizational behaviour ) as well as with the dynamics concerned with the strategies and structural support prevailing within the organization itself ( otherwise called as macro ' organizational theory . Over certain ethics , it has been since pointed that organizational behaviour immensely roles as the scientific instrument of the powerful , of the most competitive of the survivor (Stan , 1998 . In addition

to this the chief defining partaking of organizational behaviour is centered thru organizational development and success . Two case studies related to this aspect of organizational behavior is discussed in this

Case Study 1 : Innovating Innovation

Characteristics of Gil Cloyd that made him an ideal champion

As the chief technology officer of

G , Cloyd has been identified by CEO A .G . Lafley as the technical innovation leader ' of Procter and Gamble company . This considerable acknowledgment is a fulfilled upshot of Cloyd 's organized and predetermined goals , particularly his firm stand and perseverance carrying on the idea of innovating innovation , which apparently turned out to be

G 's motivational support for the payoff of its annual recounts to stockholders for fiscal 2004 (Brown , 2007 . His challenge-oriented mindset ostensibly had created a legendary achievement for Procter and Gamble defying whatever potential consequences might be imposed upon such contest . For Cloyd service and meeting the needs of the wide-ranging and continuously growing consumer populace must moreover be a cut above the evaluation emphasis on product performance , patents and internal indicators of

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research and development labors (Tereko ,2004 . In addition , Gil Cloyd focused on the utilization of technology and modernization to concurrently contend with the multiple facets of present living without deliberating hazard to the company itself . This holistic approach to modernization manifests Cloyd 's openness to accept and undertake new ideas to better the output of

G 's production (Teresko , 2004

Procter and Gamble as a learning organization

To this present time and a growing demand of humanity en masse , the strict global competitiveness then is a primary necessity to fare better out in the business world . Learning and its application to the physical world related herein shall be regarded of utmost essence Subsequently , according to Gil Cloyd himself , simulation and computer modeling are two respective areas of manufacturing which facilitates hand in hand , and is currently employed effectively in product design processing at Procter and Gamble . According to Teresko (2004 , those two methods of accelerating innovation are seen to be an evolving downright solution for a fast cycle learning . Computational modeling for example constitutes to an intermediate and immediate connection to the external world . It provides access to customers and their unlimited consumer desires and daily necessities which will greatly be of help in collecting ideas for product designing . It therefore makes the immediacy of learning faster to obtain and allows for the optimum exploitation of every purchaser...