Opperation Management: Questiions on M&S case study

OPERATIONS MANAGEMENT : CASE STUDY MARKS AND SPENCER

Customer Inserts His /Her Name

Customer Inserts Grade Course

Customer Inserts Tutor 's Name (13 , May , 2010 (1998 Words

CONTENTS

TOC \o "1-3 " \h \z \u HYPERLINK \l "_Toc1 " Introduction PAGEREF _Toc1 \h 3

HYPERLINK \l "_Toc3 " Customer Needs for the 3 Different Clothing Ranges at M S : PAGEREF _Toc3 \h 3

HYPERLINK \l "_Toc4 " The Perfect and Classic Range : PAGEREF _Toc4 \h 3

HYPERLINK \l "_Toc5 " The Autograph Range : PAGEREF _Toc5 \h 4

HYPERLINK \l "_Toc6 " The Per Una

Range : PAGEREF _Toc6 \h 5

HYPERLINK \l "_Toc7 " Winners and Qualifiers of the 3 Clothing Ranges at M S Stores : PAGEREF _Toc7 \h 5

HYPERLINK \l "_Toc8 " The Perfect and Classic Range : PAGEREF _Toc8 \h 6

HYPERLINK \l "_Toc9 " The Autograph Range : PAGEREF _Toc9 \h 7

HYPERLINK \l "_Toc0 " The Per Una Range : PAGEREF _Toc0 \h 7

HYPERLINK \l "_Toc1 " Comparison of the different Operations Performance Objectives (Polar Diagram : PAGEREF _Toc1 \h 9

HYPERLINK \l "_Toc2 " Appendix PAGEREF _Toc2 \h 10

Introduction

This case is about the key three clothing ranges tat are currently being presented at M S . the company itself felt a decline in sales for its core area , i .e . women clothing . For the need to get in touch with their top customers and to offer better range to them , M S designed these three ranges . For this report we have studied the three ranges with respect to the different customer needs fulfilled by each range the core...