Operation Improvement Plan

OPERATION IMPROVEMENT PLAN FOR FRANTIC FLORALS COMPANY

1 .0 Executive Summary

Frantic Florals , Company imports both artisan and fresh flowers from Indonesia and Africa respectively . The firm 's central office is in Montreal , Canada and has customs house brokers in Quebec who deal with related matters . The quality products offered by Frantic Florals are exclusive and unique . The business mainly targets consumers who fall in the middle to upper end income brackets . The competitive edge for the business is that it provides a variety of floral products that provide satisfaction for

the needs of the consumer across the board . The competitors in this industry are mainlyThe winner is Joseph 0725 252579 selective and one-line oriented . Therefore the firm looks forward to attracting the consumer who values the artistic quality of providing well preserved fresh flowers as well as silk flowers . In addition Frantic Floral Company has five major gift shops in the northern part of USA that is , Montana , Michigan and New York

The company was started in 1999 and through its nine years of successful operation it has attracted a number of manufacturer representatives and retailers who have been so resourceful in making sure that our products reach the market to the final consumer . The annual sales for the business have been increasing steadily since the initiation of the business in 1999 . Although the first year of operation the business recorded a sales volume of 1 .26 million , the second year had an improvement of 0 .22 million . To date , the sales volume has been on the improvement . The modes of operation have also changed tremendously . The number of personnel employed has also increased therefore calling for review of the existing management strategies or policies . Due to the changes taking place and brought about by technological dynamics businesses that embrace the technological changes are better placed in the market . Our competitors have taken this initiative to enhance their market command by including these changes as part of their every day operation

1 .1 Objectives

When Frantic Floral Company was set up in 1999 , it set objectives that helped it achieve its targets . Since most of these objectives have been accomplished , it is imperative that other objectives are set which take into consideration the prevailing conditions in the market and the changes that take place due to the paradigm shift in the wake of advancement in technology . The current objectives are as follows

Establish an annual business growth rate of 30

Reduce the costs in the marketing process by 15 annual rate

Open two more gifts shops in Minnesota

To ensure that every department is modernized in accordance with the contemporary technological requirements

Join into the market of extensive E-Tailing and web marketing

Establish annual growth rate of 25 percent

1 .2 Mission

Frantic Floral 's mission is to expand and become an acknowledged importer of artisan quality silk gift items in addition to fresh flowers in the United States and Canada . The company promises 100 percent customer satisfaction and...