Olympic Games

The loss of the Olympic Spirit due to Excessive Commercialization

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The loss of the Olympic Spirit due to Excessive Commercialization

Outline

1 ) Introduction

The establishment of International Olympic Committee

Thesis statement : The spirit of the Olympic Games been lost due to excessive commercialization

2 ) Development of commercialization

Exploration of mass media as a source of funds for IOC

3 ) IOC budget

1984 Olympics as the turning point in the history of Olympics

4 ) Impact of media on Olympics

Broadcast rights

made it possible for the IOC to expand the coverage of the Olympic sports

The expansion of Olympic programs for commercial purposes

5 ) Commercialized Sporting display

Olympic events have become almost indistinguishable from other commercialized sporting display

6 ) Olympic Business Mismatches the Ideals

The realism of commercialization fails to match the Olympic ideals

7 ) Undermining Professed ideals

Commercialization has overrun whatever spirit or values the Olympics expect to embody

8 ) Promotion of Unhealthy Living

Commercialization contravenes the basic spirit of `Olympism ' which advocate healthful living

9 ) Violation of Human Rights

Failure to refuse to enter into sponsorship deals with firms connected to gross violation of human rights has led to loss of Olympic Spirit

10 ) Inequality in Allocation of resources

The overall thrust of corporate support fund or commercialization is to worsen imbalances in the distribution of resources

11 ) Conclusion

A brief evaluation of the issue at hand

Proposal on the way forward

The loss of the Olympic Spirit due to Excessive Commercialization

The Olympic events...