OUTPERFORM THE COMPETITOR WHEN SHARING THE SAME SUPPLIER

HOW TO OUTPERFORM THE COMPETITOR WHEN SHARING THE SAME SUPPLIER COORDINATION AND COMPETITION IN SUPPLY CHAIN MANAGEMENT

DISSERTATION PROPOSAL

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UNIVERSITY

DISSERTATION SUPERVISOR

ABSTRACT

How to maintain good associations with suppliers remains an important approach for many firms . Yet , the firms need to battle with their competitors who may also share same suppliers (Gitman et al , 2005 This research intends to investigate how to match up the relationship between supplier and buyers in the specific supply chain situation of one

manufacturer and duopoly common retailers , which is rarely mentioned in literature . Doing the research , we hope to get some managerial implications that could be useful to build the competition strategy for the manufacturers (Kessler Sheila , 2003

Many firms expenditure on challenging the competitor is at the lowest as compared with other expenses in the same company well over 80 of all spending is directed to what may be referred to as healthy spending The best way to compete is to lay down strategies these strategies should be done by the corporate affairs section of any company

Methods

Customer expectation will be considered through the administration of a questionnaire designed to measure the real expectation , and will be compared with the previously carried out case studies on this subject to check any variability in the customers expectation in the said spam period of time . The 5000 of them in each of the six groups , over a period...