• “ODM Connector for mySAP™ BW”.

Benefits of ODM Data Mining and Connector

Service-oriented businesses survive on providing quality services to their customers which can 't be met by other companies . In to compete in a vastly changing , technologically advanced marketplace companies need to find new ways to keep their customers happy . Keeping customers happy means knowing what customers need , preferably without asking the repeatedly . Surveys can be expensive and the data isn 't always reliable . One of the most underrated forms of customer research is called data mining , which can be used to determine the customers

needs which aren 't yet being met

Digging deeper means capturing , organizing , and mining valuable client data to the point that one can discern past and potential client and marketplace patterns (Lowe , 2004 ,

. 11

Businesses spend a great deal of time gathering and organizing information about their customers . It is crucial that they take that information and organize it in such a way that they can determine relationships between their customers and their customers ' needs . This can be done through data mining , especially through Oracle 's Data Mining program

Data mining is a program used to extract specific information from a database . In its most simple explanation , data mining is the search of relationships and global patterns that exist in large databases but are hidden ' among the vast amount of data (DeSouza , 2002 ,

. 60 ) In the case of Oracle 's data mining program , the goal is to find information that isn 't readily available to the naked eye . The program has benefits for both businesses and technical professionals

Oracle Data Mining helps businesses to target their best customers , find and prevent fraud , discover the most influential attributes that affect Key Performance Indicators (KPIs , and find valuable new information hidden in the data . Oracle Data Mining helps technical professionals find patterns in their data , identify key attributes , discover new clusters and associations , and uncover valuable insights (Solving Business Problems with Oracle Data Mining , 2006

Usually , data mining means that the information is extracted to an external database where the data can be evaluated and manipulated , but in Oracle 's program , the information stays within the original database Not only will it seek out specific information , but it also finds subtle patterns that the user might not recognize within the data . It has a full set of algorithms . The classification algorithms include Oracle 's own innovations , as well as traditionally-used algorithms such as decision trees . The program includes anomaly detection , which can flag outcomes that are different from the outline , as well as rare cases that aren 't related to each other . Oracle 's program use activity guides (in the form of a GUI , which can help the inexperienced user , but this program can easily be overridden by an expert . In solving a business problem , ODM follows these phases : problem definition , data acquisition model-building , and deployment

The ODM connector 2 .1 allows Oracle users as well as users of other data mining programs to integrate their data within...