NumberMatching.com Business Strategy

NUMBERMATCHING .COM BUSINESS STRATEGY

2007

numbermatching .com is the No 1 resource for classic and vintage cars

Advertising is an impersonal selling and communication method which makes use of various types of media to reach the target public in short time . Advertising aims at gaining exposure , creating awareness , changing attitudes of target customers in favor of sponsors product and services and also at effecting sales and improving corporate image

Media Selection for No . 1 match

Media planning includes decisions relating to which media should be used and when and how

often should advertisements be placed in the selected media . The basic purpose of media planning is to optimize the communication reach to the relevant audience within the available budget . Effective and efficient adverting rests on decisions based on collecting data from appropriate internal and external sources

Press (including all types of newss and magazines : wider circulation , limited life , good for mass communication and reminder message

Direct Mail : Restricted circulation , flexible usage , private in nature high impact

Outdoor (including hoardings , posters , neon signs : local circulation durable

reminder media

Radio : Wide reach , cuts through illiteracy barriers , quick reminder messages possible

Television : Combines both Audio and Visual , limited reach , high degree of viewers

involvement , suitable for product demonstration

Miscellaneous (such as exhibition /fairs : Local reach , good product demonstration , impactful response

Promotion : It is through Budget , theme , media , timing . If major resources are to be committed , plan for measurement of promotional effectiveness should be include feedback from the market place

marketing research . Like products and prices , customization of advertising and promotion are very much possible in cyber marketing Besides customization , the customer is contacted when he is giving full attention to the website . In fact , when a customer views any site he has done so after deliberate and conscious effort and choice . This increases his commitment to the message that he is viewing on the internet

It generates a hierarchy of impacts like creation of awareness interest , desire and action on the consumer . Internet has been found to be amenable to finer tuning for most of these impacts . As a result , it is possible to better transport the customer from one level of impact to the next higher one and do so more quickly . The combination of this factor with the feature of individualization makes the output very powerful

Direct Marketing

All corporate marketing activities have to be necessarily carried out in such a way that they lead to generation of surplus funds . Market segmentation helps in optimising the marketing mix for a segment

The output of a segmentation analysis is a pro of customer target group focusing on details that will best help to develop product promotional , pricing and distribution strategies

The set of benefits sought to build the configuration of benefits sought and then select benefits in our offering that will constitute a critical advantage to act as the buying inducement . Segmentation of a market is not an arbitrary process , but neither is there a unique set of segments to be discovered...