Nike Leadership

Nike Leadership

2007

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Nike was not a public company before 1980 . After 1980 it became a public company . This means the Nike became a very large company due to its success of Nike brand name and changes in the external environment . Its internal organizational structure is informal and based on teamwork and is a more flat organization functional and flexible . Informal control systems within the organization . Its culture has a very strong sense of quality and quality improvement and has an entrepreneur style of management . In the external

environment the athletes wanted more comfortable shoes and due to major life style changes and Americans discovered jogging , health and fitness . This fueled the growth in sales for Nike and its sales increased in 1972 from 2 millions to 694 million in 1982

The internal and external environment needs a leadership style that encourages innovation and flexible in its work processes and decision-making and to improve quality on a continuous basis and to have a strong direction for the organization as whole

Nike transformation is its international nature of its manufacturing becoming a more flexible and quality conscious organization . More flatter and flexible organizational structure than in its initial stages as well informal control system rather than formal control systems . It has become from a private company to a leading multinational in a very short span of time . Page : 2

The Key beliefs and values assumptions of Nike culture are its belief in teamwork entrepreneur spirit , strong commitment to quality of its products , flexible organizational

structure and decision- making and informal control system to become more adaptable to changes in the external environment and innovative Have values of competition , excellence , and individual effort . Team commitment and never-ending pursuit of improvement . As well to have a powerful leader who can make harder decisions if necessary and his role in the organization is to be thinking conceptual terms where the organization to be in the future and how to get there

As the organizational culture instill innovation and flexibility and promote high achievement and its values enhances product quality on a continuous basis and encourages individual effort its productive efficiency and quality is competitive in a dynamic market and the organization is adaptable to internal and external changes and accepts change as normal in their culture in its internal processes and how to do things in a cost effective and innovative manner

As mentioned above as the role of leaders is to give where the organization to be in the future and how to get there the leaders will provide the staff a clear direction to meet the organizational goals by identifying the processes and products which will maximize the value of the company on a consistent basis there fore be competitive in a dynamic and changing market in America and internationally . There fore the values , beliefs and the Page : 3

culture will determine the acceptable leadership style , which will enhance innovation , improve product quality , reduce waste , control costs and motivate staff...