Nike Inc.: Developing an Effective Public Relations Strategy

Shocking things were revealed which were so harmful for the workers health - harmful fumes were being produced while working in the factories which were even toxic at times for not being able to adhere to policies like wearing Nike shows to work , they were treated like animals and even made to lick the floor of the factories , slapped by Nike shoe 's soles and even run lapses in 100 degree heat

Severe actions were taken against Nike and the media had hot news to circulate to every random corner of the world . Not

only this , in fact activist groups even held events which brought light to this happening and rallied against it . The extent was so much that an `International Anti-Nike Day ' was held . Nike was so intensely affected that its brand name was adversely affected despite the fact that it is one of the most well-established brands in the world and is counted amongst the top brands of the world

Nike , as its Corporate Standards , has a Code of Conduct that is prefers to follow and also make its manufacturing partners follow as a step towards labor benefits . It states things such as : no discrimination against pregnant women , no fines for disciplinary issues and no deposits on employment , fair wage structures , clear payment records and proper time checks

However , the true beauty of having such codes is the implementation and following of them . If the company itself fails to follow it , then just putting a piece of with all these conducts does not make any difference unless they are properly followed by company officials themselves . Although , Nike did try to explain that it is ensuring that these policies are followed by all its partners and manufacturing places otherwise the contract would be broken . But the way the media positioned...