Nike and Apple teaming up

Running Head : Nike Apple

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ABSTRACT

This looks at two global brand names that have teamed up to make a new product for sports consumers . These are Nike and Apple . Nike is well known corporate brand associated with manufacture of Nike shoes while Apple is known for the manufacture of small and durable computer gadgets used in the music industry , the iTunes music store . Due to growing trend of consumers liking of their brand they have developed Nike iPod Sport Kit that embraces

two technologies that are divergent in nature but uniquely complementary to sports use . The Nike iPod Sport Kit is able to capture athlete 's data , store it and interact with other gadgets useful for sports training . The use of it and other older devices have contributed to the success and potential of the merger between Nike and Apple companies

NIKE AND APPLE

Nike and Apple are brand names of companies dealing in two different market fields . Nike has established itself as the dominant figure in sport shoes while Apple is the dominant the d of computer technology where they have build a solid base in the music play list . Nike brands are Nike shoes that are the darling and much sought after shoes from sports consumers . While Apple has the dominant iTunes music store in which athletes have been uploading music . Since music is synonymous with athletes during training , the CEOs of these two companies came with a partnership to deliver a product of its kind (Lab main source

The CEO of Nike first approached Apple 's CEO with the `smart running shoe ' idea it was processed and a new idea referred by Apple 's CEO as `great start ' was born . This is a combination of two technologies that would improve the performance of the runners . The partnership which was labeled `design difficulties ' embraces a phenomenon that has already been ventured by other companies however , great improvement have been made . Thus Nike and Apple came up with the product called Nike iPod Sport Kit . This is where an electronic sensor is embedded on the shoe which relays signals to the receiver connected remotely to the Apple 's iPod of the nano music player (Lab main source

The data is loaded in it of which information like distance covered speed of the runner , calories burned during the training and can be customized to give details with specificity such as setting of `power song . The iPod stores information on duration , distance covered and calories utilized during running time . The data is then transferred to a Mac or computer to which it uses the Nike website , Nikeplus .com where the runner can view data on the screen , analyze his progress , customize goals and show results later . This kit allows the runner to get feedback through the iPod speaker , and listen to music as he or she trains (Lab main source Lab supporting material 2

The accuracy of this gadget is quite...