National Mutual Funds

Overview of Case

National Mutual Fund is a complete financial services organization offering products and services in various financial arenas and specifically in asset management under mutual funds . Established since 1940s , National Mutual Fund has launched 220 mutual funds in equity and money market along with entrance in brokerage products , insurance products and planning tool services . The 4 trillion worth mutual fund industry offers mainly brokerage , both offline and online , products and services and include major players like Merrill Lynch , Schwab and National Mutual Fund (NMF . The business of NMF majorly

runs on getting investments from high worth individuals and corporate clientele through efficiently trained sales team . NMF utilizes those assets to make diversified investments in various instruments like stocks , bonds and term deposits through a team of trained traders and fund managers

The management , sales team and traders are considered as the key assets in National Mutual Fund and are hired through rigorous hiring process The sales personnel are hired on basis of their skills to deal with and convince customers and retain them in long run . Similarly the traders were hired on the basis of their aptitude towards trading and presence of mind and judgment for various factors related to trading . There are also several training programs in different stages of salespersons and traders to update their skills and knowledge . The traders were also given basic training in handling customer calls and giving advice on their investments with NMF

Issues

The downfall of stock market during late 2000...