Paper Topic:

NHS

Running head : NHS Direct Strategic Management

Introduction

NHS Direct is the national health line of National Health Service (NHS in the United Kingdom , which is envisioned to be preferred NHS provider for digitally delivered and telephone heath services . NHS Direct offers professional heath advices , reassurance and information

Strategy management is the systematic analysis of internal environment factors within the organization and external factors allied with customers , competitors and the regulatory bodies and offer the basis for rethinking the current management practices . Strategy management is aimed at achieving enhanced alignment of

corporate policies and strategic priorities this requires the utilization of resources in order to achieve strategic objectives

Resources are defines as physical or virtual entity of limited availability that can be utilised to achieve an objective , resources vary in context and includes time , assets , human skills and knowledge technology that are anticipated for operations

NHS case

In NHS Direct case , several resources are vital to the achievement of the strategic objectives , a critical resource to the strategic management is the human resource , these includes the frontline staff such as doctors , nurses , ambulance staff , scientific and technical staff , support to clinical staff as well as NHS infrastructure support . Human resource plays a crucial role in NHS for the achievement of its objectives , as captured by Davies (2008 , who argues that the existence of human resource provides that capacity for offering quality services and as such , any digression from the optimal capacity , of human resource is consequential to the entire service delivery...

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