Motivation Concepts Table Analysis

Running head : ACHIEVEMENT AS MOTIVATION

Achievement as Motivation

[Name of student]

[Institutional information]

ACHIEVEMENT AS MOTIVATION

The motivation theory of John Atkinson (1974 ) focuses on the concept of achievement . In his theory , he asserts that an individual 's motivation towards a specific behavior is largely determined by the person 's drive to achieve as well as the probability of succeeding with the task at hand . Atkinson 's theory of motivation applies to the context of contemporary small business firms such as the sales department of a clothing retail store

as well as home furniture repair services . On the other hand , the same theory may hardly apply in the context of employees of businesses whose salaries are fixed and do not depend largely on the sales performance of the goods and services that their companies offer

Since Atkinson 's theory of motivation focuses on the achievement of the individual , the most important aspect of the theory 's application is how the individual perceives his work . More specifically , does the employee enjoy his job ? Does the employee get the satisfaction he seeks in connection with his work ? Or , perhaps , does the employee see himself as a potential achiever with respect to the duties he has to fill

The motivation of the employees working in the sales department of a small clothing retail store can be affected by their desire to achieve or , specifically , by their urge to sell more (Shetzer , 1993 . On the other hand , the urge to sell more can be...