Morality of marketing a product or service

Running Head : MARKETING MORALITY

Marketing Morality and the Education Field

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Marketing Morality and the Education Field

I read an article on the internet entitled "The Morality of Marketing the Marlboro Man " by Claire Andre and Manuel Velasquez that discussed the moral issues involved in marketing cigarettes . The article happened to discuss the arguments behind the proposed banning of the cigarette advertisements , why it should be banned and also the opposing arguments Marketing a product or service is an exercise of

the right to freedom of expression , but when this right to freedom of expression causes harm to others , society has a right to restrict this freedom . The side which proposed to ban the cigarette advertisements states that the said advertisements violate fundamental moral rights . It is stated there that marketing of cigarettes could harm the consumers as advertisements induce people to consume cigarettes , which are harmful to the body in nature . They claim that they also use psychological manipulation to deceive consumers into believing that consuming cigarettes would make them more appealing , or they would have a healthy and successful life etc

The opposing arguments are also given at the second part of the article as to why cigarette ads do not violate these fundamental moral rights and why they should not be banned . It is claimed that the right to freedom of expression (as exercised by the cigarette ads ) makes the consumer informed about the product or a service . As for...