Moral Philosophy

Moral issues meet us nowadays in the broadsheet , deal with us in the memos on our desks , nag us from our children 's soccer fields , and bid us good night on the evening news . Every day we faced with questions about the our policy , the morality of harmful technologies that can lives better , the rights of the juveniles , the fairness of our children 's teachers to the varied students in their classrooms

The main goals of us to provide goods or services at the cheapest price rather than the highest price the market

will tolerate , gets in the way of maximizing profits (any good marketer tell such best combination of price per unit and volume sold , usually generates the biggest return That 's the kind of calculation astute business people make all the time So when we take a look at such business , taken from a public speakers self-help book . There are lots more where these came from "Never do business with friends or neighbors "Make friends of your clients but not clients of your friends "Trusting a lot has ruined a lot

Everybody would admit that the fundamental idea , with which Aristotle 's Ethics is concerned , is an idea which it is the business of Moral Philosophy to discuss and yet I think it quite plain that this idea is not a moral idea at all . Aristotle does not set out from the idea of moral obligation or duty or even from the idea of moral goodness or moral excellence , though he has a good deal more to say about that but from the idea of what he calls "the human good "or " good for man He says , truly enough , that a man may possess the greatest excellence - he may be a very excellent man - even when he is asleep , or is doing nothing and he points out that the possession of excellence when you are asleep is not a thing that is desirable for its own sake - obviously only for the sake of the effects it may produce when you wake up . It is not therefore , he thinks , mere mental excellence , but the active exercise of mental excellence - the state of a man 's mind , when he not only possesses excellent faculties , moral or intellectual , but is actively engaged in using them , which really constitutes the human good .We have to appeal to their self-interest and convince company decision makers that they will enjoy measurable net benefits by embracing a more adventurous attitude towards how they develop the skills of their staff If they encourage a creative debate about the 'rightness ' or the decency of their actions , and act positively on reasonable proposals for change the end result will be more effective worker . A worker who is happier more productive , and better able to establish and sustain fruitful relationships with colleagues and customers . A worker who has exciting new ideas to contribute , rather than waiting to follow the company 's lead

The competitive market is a free arena...