Module 2 - Case The Clinical Trial Research Industry

Clinical Research Industry Issues 1

Running Head : Clinical Research Industry Issues

Issues In The Clinical Research Industry Clinical Research Industry Issues 2 Introduction

1 . Relationship Between Physicians And The Pharmaceutical Industry

Services in the business sector becomes troublesome when customers seem to act too

superior when dealing with the company 's employees (Bassett 25 Companies which

disseminate excellent customer service definitely excel in the market (Bassett 26

There are plenty of physicians who run out of patients to treat , and still , there are a lot of patients who search

for the right physicians (Rizzo Sindelar 968 . Physicians enter into a competitive market within the consumer population by trying to put the best medical practices forward in the market of consumer population (Rizzo Sindelar 968

These medical practices are what make the physicians stand out among the patients (Rizzo Sindelar 968

Patients may decide to seek the services of a different physician due to relocation reasons (Rizzo Sindelar 968 . Patients also may change the physician that they are seeing due to the fact that their previous physician is not able to disseminate the quality level of services that the patients are seeking (Rizzo Sindelar 968

Wider government services are of no use to be implemented as aid to pharmaceutical operations if the pharmaceutical industry would not adjust its degree of services to public needs (Olson 304 . The pharmaceutical industry needs to work hand in hand with other health care provider companies so that it would be able to improve its services...