Modern Management - Unilever

: Modern Management - Unilever

p Specifications : 2 Pages , 1 Source , APA Style

: language Analyze the Unilever case on page 199 and answer the questions posed Additional documentation is provided via email to support

How effectively do you think Unilever 's mission statement establishes the Company 's direction and important values ? What changes , if any would you recommend and why

Unilever 's new mission statement was `Add vitality to life . They were considering making people feel that with their personal care products they could look and feel good , and get more out

of life . The managers and employees which were working for Unilever could now do their work activities in wellbeing of the clients that belong to the communities the products are sold in . Through this mission statement Unilever tried to differentiate its products from its competitors in a global market Fitzgerald , the outgoing Chairman of Unilever , took into consideration several factors including the fast rate of urbanization , the constantly increasing age of the people and healthy living strategy adopted by people . He decided to use this strategy for his nutrition , personal care and hygiene items . The strategy adopted by Unilever was quite unique and was keeping in tune with the needs of the people . The Unilever 2010 Strategy ' was appearing on the products and promotional of the company . To some extent , the strategy adopted by Unilever was effective and good for its growth . As it was keeping in tune with the changing needs of the people , it was a step ahead of other companies such as Proctor and Gamble , Nestle and Reckitt Benckiser . However , if this strategy could enable a high growth rate of the company was doubtful . This was because the company had to take care of other strategies such as effective brand-building , marketing and product innovation . Several assumptions over sales , growth , profit , cost debt etc , were made . The company was competing against 20 other companies and had to ensure that their new mission statement was supported by sound development in the other areas

Identify one or more Unilever strengths , weaknesses , opportunities , and threats . How might Cescau use the strengths to counteract the threats

Unilever strengths

The company was formed by a merger of two giants , namely the British Lever Bros and the Dutch Margarine Unie , and had a stronghold in both these nations

Unilever established itself as an MNC in about 150 different countries

It had a very good human resource team (about 234 , 000 employees

In 2004 , it had about 12 products which were in the billion-brand mark . This was up against it 4 such brands in the year 1999 , suggesting growth of the company

Unilever weaknesses

In the year 2004 , the revenue growth of the company , was far below the targeted 5 to 6 mark

The company did not apply a strategy that would thrive in the market environment of its 2000-2005 strategy . Hence , this strategy adopted by the company did not work on past experiences and could have been risky to adopt

Unilever...