Paper Topic:

Mod 3 CA-The Marketing Mix: Distribution (Place) Strategies

Running Head : THE MARKETING MIX : DISTRIBUTION (PLACE ) STRATEGIES

The Marketing Mix : Distribution (Place ) Strategies The Marketing Mix : Distribution (Place ) Strategies

Marketing is a phenomenon that is very well planned , strategized and formulated . The success depends on the implementation of the ideas . This step by step development of the marketing plan includes a marketing mix step . Marketing mix is the blend of a few factors that merge together to form the perfect tool with which one can aim its target market . This mix includes : place , product , price and promotion . Product means the

marketing offering , whether goods or services , that one is selling Price is the cost of one 's good or service at which it is being sold to the consumers . Place accounts for the location of the sale the geographical setting and site . Lastly , promotion is the medium of advertisement that the producer uses to promote his product to the market they can be point of sales marketing , direct marketing , above the line or below the line marketing etc . When all four of these are given equal attention to and made to fit perfectly in accordance with the kind of market that the producer is targeting , the product is sure to sell like hot cakes

Place is also known as `distribution ' or `distribution channel this is the channel having either a single or multiple organizations and intermediaries responsible for making a good or service available to the retailers or final consumers . This determines how quickly the customer gets the product...

4 pages

51.0 KB

Free sing-up