Mobile communications Request for Proposal (RFP)

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MOBILE COMMUNICATIONS : REQUEST FOR PROPOSAL (RFP

Executive Summary

The company wants to sell mobile content (mobile news , mobile games etc ) and services (SMS , ring tones etc ) to mobile phones users and PDA users . MobileApplicationsForYou Ltd wants to develop mobile content for two distinctive user groups . Academics of marketing often emphasize what too many of us are utterly obvious , that there is no certainty in the study of marketing sciences . Firstly , it presents a completely realistic approach that the statistical analysis and numerical

data used in research based on quantitative research cannot provide . That group was focused mostly on customers and retails along with administrative personnel . This gave the research a more focused view of the research goal . The majority of research pieces which focus on the inclusion of theoretical and technological advances in the sales and marking process would actually focus on the overall market segments through fundamental sales and marking levels . One of the most valuable texts for this literature review is Michael Hutt and Thomas Speh 's Business Marketing Management : A Strategic View of Industrial and Organizational Markets This book not only analyze and evaluate the marketing perspective of a given market segment but also deals intricately into the parameters of the consumers and especially the notion of the commercial enterprises Furthermore , this book presents a wonderful overview of the marketing strategies in terms of the control of the business . While Michael Hutt and Thomas Speh 's text is more general principals of marketing techniques Urban Geography by Tim Hall deals directly with the business It is true that the book mainly deals about the market of the United States but it is relevant for the study simply because it provides a thorough insight story about the market segment in the US . Similarly the content principals of the US can well be utilized for the UK markets too . This book is specifically targeted towards the different aspects of contents and a complete evaluation this book would enable the study to understand the various aspects of market segmentations

Requirements

MobileApplicationsForYou Ltd . is a new content provider company . The company wants to sell mobile content (mobile news , mobile games etc and services (SMS , ring tones etc ) to mobile phones users and PDA users . The basic purpose is to sell out content to mobile operators such as Orange , Virgin and O2 and also distribute some services directly to mobile users . MobileApplicationsForYou Ltd wants to develop mobile content for two distinctive user groups . The company is also looking for 2 interesting and innovative ideas for mobile content and mobile services . The basic idea is to develop a strategy for the fundamental two groups of target audiences . The first target audience are male and female of about the age group of 15- 25 and resident in the UK with first language being English . The second group of audience are male and female of about the age group of 30- 55 and resident in the UK with first...