Microsoft-Yahoo Merger

Microsoft-Yahoo Merger

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February 21 , 2009

Microsoft-Yahoo Merger

The internet market is being dominated by three giant companies namely Yahoo , Microsoft and Google . Apart from Yahoo being the first search engine Google has apparently taken the lead in market dominance providing a more user-friendly , convenient and best search engine so far . This change in the positions has gotten Microsoft pretty worried which is currently at the third place having control over more or less 10

percent of online searches . Now that it looks like that Microsoft is losing the search war , which if won can prove to be extremely helpful in advertising its applications software and overcome the declining growth of that sector , they are strategizing to reclaim there throne in today 's market of technology

Henceforth to acquire such dominance Microsoft is trying to get yahoo to merge with them putting them in a more powerful position in their rivalry against Google . However Yahoo 's board of directors considering the effects and implications this proposed merger would have on them , are not really showing that much of an enthusiasm towards Microsoft 's Proposal . Given the fact that they have already denied there offer , stating that they would only agree over 37 per share , when Microsoft offered them 44 .6 billion , or 31 per share to acquire Yahoo The argument is still in its premature stage , as the two companies haven 't even gotten over the financial...