The Micromanager

The Micromanager

In this case study one obtains the information pertaining to the leadership style of George Latour who attempted to train the new employee Shelly Stern . However , the case study shows the conflicting interests between the coach and the learner as the latter does not agree with the leadership style of the leader

This case study provides the information pertaining to the official relationship between George Latour , CEO of the Retronics who specializes in software-engineering and marketing manager Shelly who had established reputation as talented marketing personnel before becoming the

part of Retronics . Latour has been facing the pressures from the board members and the president of the company that he is required to show the better performance of the company . For this there was the appointment of Shelly as marketing manager

Latour was known for his skills in software engineering . After the company faced a crisis Latour had replaced the founder of the company and now the investors expected that positive results from Latour . One problem with Latour , both at home as well as at office , was that he interfered with even the insignificant activities of his subordinates For example , he insists that his marketing manager should implement his ideas while giving advertisement to the products of the company . He even suggested the corrected the sentences written by his subordinate managers

The CEO felt that his subordinates may not be able to provide the perfect service to the company as he found a few `mistakes ' in the functioning of his marketing manager . This interventionist policy of Latour has been termed by Shelly as `micromanagement . She is distressed by the behavior of the CEO and discusses this problem with her earlier friends who had recognized her talents and encouraged her to constantly improve her performance . This kind of performance had impressed the president of Retronics and he had recommended Shelly to the position of the marketing manager in the company . This fact shows that Shelly also had a few talents and ideas pertaining to marketing and she felt that her boss did not show confidence in her abilities particularly because her boss is not a specialist in the field of marketing management . After her discussion with her friends she comes to the conclusion that she needs to express her dissatisfaction to her superior authority

Shelly believed that her ideas were usually perfect although on certain occasions she might have committed mistakes . Latour 's problem was that he insisted on reading and correcting each and every press release written by Shelly and insisted that she needs to implement his ideas instead of following her own method of providing publicity to the company . This micromanagement creates lot of distress to Shelly and she comes to know that her other colleagues also faced the same problem from Latour . On one day she directly tells Latour that she did not liked his way of management as she also deserved some independence in the company This created communication barrier between the boss and the...