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Paper Topic:

Michael Vick

MICHAEL VICK 'S RISE AND FALL AS A MARKETING ICON

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ABSTRACT

Just after experts had finished defining how the NFL (National Football League 's ) ideal future quarterback should be , Michael Vick arrived on the scene . The young , impossibly good field general got drafted into the Atlanta Falcons in 2006

Many have described him to have an arm like that of John Elway , the speed of O .J . Simpson , and the moves of Gale Sayers . Michael Vick seems to have an unquenchable thirst

for competition and this is what defines his game as a football player . This competitiveness may also have been his undoing off the field of play , because as it stands now , it looks like the difficult days of his football career might have come sooner than anybody expected

I . INTRODUCTION

Michael Dwayne Vick , also known in his younger days as "Ookie " was born on June 26 , 1980 , in Newport News , Virginia

Located at the southernmost tip of the peninsula that divides the James River and Chesapeake Bay - and across the water from Norfolk - it has seen its share of good times and bad . Like most port cities , Newport News fell on hard times in the 1970s and 80s . When Michael entered the world , the city was best known for producing drug dealers and gang members . Serious trouble , the kind that turned many young men into statistics , lurked around most corners in his neighborhood (http /www .jockbio .com /Bios /Vick /Vick_bio .html

This report will be looking at Michael Vick 's rise to stardom , and his rise and fall as a marketing icon . Suggestions will also be proffered as to how he might be able to recapture his former status as it pertains to marketing

II . GROWNG UP

Michael 's Vick 's family situation was something less than ideal . Michael 's mother , Brenda Vick , was 16 years old at the time that she became pregnant with him . His father , Michael Boddie , was just 17 years old at the time . The couple already had a baby girl named Christina and they did not get married for another five years , and by then , they had two more children , named Courtney and Marcus

Boddie was away more often than he was home during his children 's formative years . After spending 2 1 /2 years in the Army , he bounced from one job to another . Eventually he found steady work in the Newport News shipyards as a sandblaster and spray-painter . His days started early and ended after dark . The responsibility of raising Michael and his siblings fell to Brenda . She became their savior . In fact , all the kids chose to use her last name . With help from her parents , Brenda ran a tight ship The family lived in the Ridley Circle housing project on the city 's east side . She kept the cramped three-bedroom apartment immaculate . Brenda worked at a KMart , spending every spare dollar she earned on the kids (http /www .jockbio .com /Bios /Vick...

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