What does Meyrowitz mean by `situation`? What is the relationship between `situation and behaviour`? What does he mean by `perceptual field`?

If this is the case , that it is the society that selects and uses the media , then it would be utterly wrong to convict the media as the source of whatever changes that are transpiring in the personalities and behaviors of the audiences . Media personnel choose the content and quality of the information according to the choices and desires of the society . If this is the case , then whatever change there is in the society 's behavior was also allocated and tolerated by the society itself and not the media (or the media

br personnel . With the society controlling and directing the media , it is merely a device or a medium that connects people

Conclusion

The electronic media put people in informational settings that present new audiences and new arenas . In its perceptual field , audiences are not locked according to who is out or in because information flow can repeatedly take place anyhow , anywhere and anytime . However , despite the fact that the interaction remains to be analogue , it is apparent that the differences in their effects to the behavior of the audiences depend on how the person accepts the message that is being injected to the media . The society is the one that controls and directs the media It is merely a communication device that sends the same message again and again to different audiences around the globe . How the audience would take the message depends on the behavior of the person . Media influence behavior in as much as behavior influences the media . Thus it is similar to what a true situation is under its physical setting

Reference

Meyrowitz , J (1985 . No sense of place : the impact of electronic media on social behavior . New York , NY : Oxford University Press

No Sense of Place by Meyrowitz PAGE 1...