Men's personal Hygiene industry's trend

Client

Professor X

Advertising

Dd-mm-yy

Trends in the market

According to Renee Peters (2008 ) advertisers have spent millions of dollars recently to market the world of hygiene and skin care to men More men are finding the joy in these products and the benefit from caring for the skin and body with some extra pampering and attention From pedicure to laser hair removal , it might come as a surprise to the general public just how many men are participating in what used to be women only territory

A

trip to any grocery will reveal entire lines of shampoos and hair color kits that feature men on the packaging instead of women . When men feel that something has been made just for them they are more likely to buy it , especially the bachelor 's that do not currently live with a woman

Television adverts have also increased steadily with commercials for men 's cologne , aftershave and razors among other things

Cost of advertising

Unilever 's Axe spent a total of 45 million in 2007 for the advertisements

Proctor Gamble (PG 's Gillette Tag spent a total of 21 million on advertisements

Work cited

Renee Peters (2008 : trends in men 's cosmetics : HYPERLINK "http /www .ezinearticles .com " www .ezinearticles .com : retrieved 01 /08 /2010 http /ezinearticles .com ?Trends-in-Mens-Cosmetics id 1332265

Client PAGE \ MERGEFORMAT 1...