Medias Influence on Female Body Image

Running Head : INFLUENCE OF MEDIA

Influence of Media on Female Body Image

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Influence of Media on Female Body Image

One of the main factors why a certain product is saleable in the market is the image of the endorsers that the marketers use to convince the target market . Most of the advertisements on television and pictures on billboards are images of tall and beautiful women with skinny bodies From diet products to car advertisements , most of media sources portray a sexy image of women

to persuade the consumers that the products are effective . However , some products use images of women to create subliminal messages while some just us women to get the attention of the target market or prospective client of a certain product or service

These images have powerful effects on the viewers or readers by setting a standard of femininity and definition of womanhood . The unrealistic images of women in media create problems not only to women who become the victims of this image portrayal but also the entire society which unconsciously gives a wrong connotation about women . The slim images of attractiveness become the constructed reality of women (Grogan , 1999

Media gives the society a new perception about the standard weight and height of women to be considered as beautiful . Through the constant advertisements of products and services using slim women , women are now expected to be like the models and endorsers to be considered as perfect . The standard image of women is...