Media the fashion trend setter and its effects on youth

This is what most parents are concerned of while their teenagers enjoy the feeling of belongingness . Nisey Williams share the same view in her article I hate Britney , Pop culture seems to be in downward spiral , continually going from bad to worse . It 's bad enough to have to endure countless images of exposed female bodies on every music channel [ .]

Why is accommodation to new fashion easy in youth but so difficult in old age (Bornstein , 1984 ,

. 63 ? How do the electronic media effectively influence the fashion choice of

the young adults ? As part of media promotional , how do music videos intensify the desire of the youth to be like that of the artists ? How fast does the trend change ? With its high-speed and all-knowing attributes , electronic media is deemed the second god which man has created (Schwartz , 1982 ,

. 1 . How then can parents possibly disengage their children from the fashion trending of the mass media ? Through survey research , this seeks to answer these thought-provoking questions .Media 3

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