Media Industries

Running Head : Media Industries

Media Industries

For decades the news media industry is hunted by the continuing trend of diminishing audience base . This is true for television , radio and print media alike . To alleviate the situation news corporations converted the news to be more entertaining to attract audiences Although entertainment-based or soft news proved to have helped news corporations to increase audience base this penchant towards softer programming could actually in the long-run just diminish the audience base more . This will focus more in the television media

The public do

wanted to be entertained from time to time while watching news programs but the primary reason on why the public watch the news should not be forgotten . Information about the local community , the country and the world are the content the public is looking for in news Even if the public wanted to be entertained still the chief obligation of the media is to deliver news that is accurate , informative , and impartial

To satisfy the contradicting desires of the public the media corporations could reconsider the proportion of the programming in their networks . The hard news is what the public needs but the soft news is what the public wants . News programs the concentrate only in hard news could not attract new audiences to tune in since it is not offering anything that the public wants . On the other hand , if the news program concentrate more to scandals , celebrities and other trivial news , it could loose the audience base it already have since it is not offering anything they need . Thus , to be able to survive in the industry the media corporations should feed the audience with what they need to sustain them but at the same time give them what they want to keep them interested in the show

What is News

Journalism is the field of gathering , writing and timely reporting of events that happen locally and internationally . As years passed journalism has taken many forms and news can be broadcast to numerous medium . But what event could be considered as newsworthy ? According to David Westin , President of ABC News , it is news if it is relevant to the public ( What Counts as . Others believed that news is the unusual events that recently happened , whether it is significant to the public or not (Profita , 2006 . In the end different people will have their own version of what is news . Their notion of what is newsworthy will be influence by their background , upbringing , profession , age , sex interest , and other factors . But one thing is for sure , news is stories base true events

With the advent of better technologies like the Internet , journalism is now not limited to journalist but has spread to common citizens as well Common people with or without training in journalism can post opinions and comments on current events through blogs or podcast . And as the number of Americans having access to the Internet and also using it as a source of information ( The State...