Media and Communication Theory, Burnett and Marshall suggest that technological determinism is marked by a certain “Inevitability”. Discuss, drawing examples from at least two media forms.

Media and Communication Theory

2006

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Introduction

In the 21st Century Media technology and Telecommunication Technology has undergone tremendous changes in its technological advancement . In the 1990 's this technological innovation has given birth to the World Wide Web and the Internet technology . Many in this field in many theoretical perspectives have analyzed the impact of media technology on society . In this essay I will discuss the theory of technological determinism and its inevitability ' using primarily the theoretical and historical evaluation of Media technology

on society advocated by Burnett

. David Marshall in their book Web Theory : An Introduction . In addition I will also use examples of Radio and Television on Western Society and the forces , which shaped the Medias impact on Society values and culture and , way of life as well as how it supplemented or whether it replaced the earlier Media technologies such as Television , radio , News s and print technologies

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Brief history of Internet

The origins of Internet are in the Military Institutions of USA . It was an incidental development to gather

Security information and assimilations within the defense bureaucracy It was in the public domain as government was involved in its early development . Later the Universities recognized its potential to share information within the universities and they adopted this technology for their research work . As a result of this process the bulletin boards appeared first for science fiction and then for personal and other reasons by many user groups who had common interest . After the Internet was commercialized and independent service providers entered the market and e-commerce was introduced by the private sector and the control of web past from the public sector to the private sector (Robert Burnett br

. David Marshall , 2003 , pp : 11-12

Definition of the theory of technological determinism and inevitability

The theory of technological determinism can be defined as the major influence of the dominant technology to have a major impact on society and its inevitability and its transformation power and the replacement of older technologies and social practices . It assumes that people react to technology and economic , social , institutional and political factors is not that important and the major force can be reduced to technology as a major change agent for the societies advancement and enlightenment (Robert Burnett ,

. David Marshall , 2003 . pp : 10-11

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Origins of the theory of technological determinism and inevitability

The origins of the theory were due to several who promoted this theory as well as powerful people in politics and in Commerce promoted it . These attributed just like other media technologies the Internet also will have a revolutionary impact on society (Robert Burnett ,

. David Marshall , 2003 , pp : 7-8

The ideology of technology and its effects

The ideology of technology means is a representation is completely normal and natural for the culture as well as

appropriate . That is the new technology not only natural and normal bur...