Media and Advertising

Advertising and media images had always played a role in influencing and shaping society . Otherwise , companies wouldn 't spend so much on marketing and getting the right message across , and there wouldn 't be any debates , uproars and controversies on the kinds of things people see on the media especially on what the children are being exposed to . The influence of media is vast and diverse . Different media outlets and means have different impacts on different people . Because of its pervasiveness and diffusion , it is difficult to assess the exact impact of

media on society . This means that any influence that media has on people is slow and cumulative , moreover , as media changes , the impact also changes with it (Croteau , 2005

With the media 's very presence influencing how the audience understands the world it lives in , some of the ways in which they do that will be discussed . The first involves a captive audience , which involves being present in public spaces where individuals cannot control the flow of media advertising ' This is the case when we are forced to be exposed to advertisements before or while we are experiencing other things , like commercials before a movie screening in the movie house

Saturation is another technique described as making ads so conspicuous that audiences cannot possibly miss them ' This can be done through station domination where a public space 's transit stations are saturated with advertising aside from the normal program inundation of a specific brand

The third method is...