Med Net Case Summary

A brief summary of the case shows that the business in question , MedNet is a medical information website that delivers free health advice to its users . MedNet setup its website with three main aims , to provide scientific material to a nonprofessional audience , to give this information freely and to generate its ' profits from advertising revenue . The major money making part of the business does have some competition to its market share in the form of Marvel , a rival ad-clicking company who are already doing business with Windham Pharmaceuticals , MedNet 's biggest advertiser

p Some of the major problems facing the organization revolve around Marvel and how it has been aggressively targeting MedNet 's advertising revenue by way of the click through system of advertising . The presence of alternative therapy websites is also an issue for MedNet , as it commands a big market share of consumers who are generally wary of pharmaceutical companies and western medicine in general . There is also a group of for-profit websites dedicated to specific conditions that provide a similar service as MedNet , but at a cost to the user , unlike MedNet 's free website

Some of the major opportunities available to the organization are that they have business integrity as well as trustworthiness in their chosen market . They also have good business expertise in the field of medicine This is demonstrated by some of the answers to the MedNet visitor survey , notably the fact that MedNet is considered to be able to deliver useful remedies as well...