McDonalds vs. Burger King

Running Head : MCDONALD 'S VS . BURGER KING

McDonald 's versus Burger King

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McDonald 's versus Burger King

Many fast food restaurants have entered the market with a promise of good food and quality services . However , McDonald 's and Burger King stayed strong and have constantly increased each market share despite the continuous proliferation of restaurants in the marketplace . Some people might be loyal to McDonald 's Big Mac , while some still prefer the Burger King 's Whopper regardless of persuasive advertisements of the

competitors (Lindstom , 2005

McDonald 's

Just like other successful companies today , McDonald 's started with a small business in 1954 offering only few products to its customers until the salesman by the name of Raymond Albert Kroc was able to expand the business making it recognized in almost all countries around the world Kroc 's idea of opening several restaurants in different places was approved by brothers Dick and Mac McDonald . The first McDonald 's restaurant was built in Illinois and the brand name had stated to gain recognition from its customers . From California to Illinois , the business of McDonald 's brothers has quickly gained unexpected revenue making them think of better ideas to increase the number of consumers (McDonald 's Corp , 2008

In 1963 , the happy clown , Ronald McDonald was introduced and started to become an asset of the business . Along with the introduction of the McDonald 's mascot is the improvement of the market share of the business . The famous Big...