Paper Topic:

McDonalds in Hong Kong

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Teacher

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12 February 2009

McDonald 's : An Iconic Chinese Restaurant

McDonald 's is an iconic figure in America , almost every household has eaten there at least once , but what about other countries around the world ? In Golden Arches East : McDonald 's in East Asia , James Watson uses the logos rhetorical appeal to make his points about the iconic McDonald 's status in China throughout McDonald 's in Hong Kong . He does this most effectively via his many uses of evidence he gathered from talking to the Chinese

people in Hong Kong that patronize the restaurant , evidence gathered from speaking with the management of the McDonald 's in Hong Kong and his own observations

James Watson 's McDonald 's in Hong Kong begins by showing the reader the importance of food to the Cantonese customer . Cantonese people are proud of their food and most of the older generations are able to describe a single meal in detail many years after eating it . The author goes on to describe how McDonald 's has incorporated themselves into the local culture by accepting and embracing local beliefs instead of trying to change them and by being adaptable in the running of the business Watson also describes the emergence of a new culture springing out of the American based business by bringing former non-practices like celebrating birthdays into practice and providing areas safe for younger generations to form their own identities through group activities

Food is an integral part of human life all...

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