Paper Topic:

McDonalds and Burger King

Topics : McDonald 's general atmosphere and food vs . Burger King 's general atmosphere and food

Plan : To state the similarities between the two major restaurant chains in both atmosphere and food choices

Attitude /Point : To inform people about how similar these two restaurants are

Audience : Consumers of Fast food , parents

Purpose : To inform and educate

Topic Sentence : McDonald 's and Burger King , although they strive to advertise their differences are very similar in both atmosphere and food choices

Outline

McDonalds

Atmosphere

Tables and booths set up

to accommodate 2-4 people

Bright colorful atmosphere with an emphasis on yellows and reds

Strategically placed potted fake plants and lots of windows

Most have a play area for kids with separate tables for eating

Colorful and well known mascot usually placed in the lobby

Food

Breakfast menu consisting of single items and combo meals

Lunch menu consisting of single items and combo meals

Emphasis on hamburgers and happy meals for children

Well known fries

Trying to be more well known for health choices such as salads and healthier choices in kids menu

Dollar menu

Burger King

Atmosphere

Tables and booth set up to accommodate 2-4 people , with an emphasis on long rows of tables

Bright and colorful atmosphere with an emphasis on red and blue

Lots of windows

Most have a play area for kids with long tables and some booths in the play area

Food

Breakfast menu consisting of single items and combo meals

Lunch menu consisting of single items and combo...

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