Mass-Media Assignment

Mass-Media Assignment

Magazine Chosen

Natural Health Magazine (Sept /Oct 2010 Issue

Guessed Breakdown of Individuals

Looking at only the cover of the magazine , I have come up with the following predictions of the breakdown of individuals shown in the advertisements in the magazine

Male Female

40 60

Gender I guessed can also be broken down into subtypes such as White (65 , African American (20 , Asian (10 ) and others (5

Actual Breakdown of Individuals

Male Female

Total Number (percentage ) 4 (10 .26 ) 35 (89 .74

White 3 33

p African American 0 2

Latino /Latina 1 1

Asian 0 0

Write-Up 1

Comparing my guess with the results , I can say that I am indeed surprised with the outcome . When I first saw the magazine , I knew from the cover that it was about health and lifestyle . However , what I did not expect to find out was that , the magazine was focused more and specifically on women 's health and beauty

In my prior guess , I wrote that there will be more female people shown in the advertisements in the magazine than male characters . I was not wrong about this but number-wise or percentage wise , I was astounded . I guessed that the percentage of men in the ads were close with the percentage of the women which was a 40 is to 60 percentage ratio . The results that I gathered were quite shocking because I found out that the actual male to female ratio in all the magazine ads is almost 10...