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Paper Topic:

Martin Luther King`s Persuasion Techniques

Martin Luther King`s Persuasion Techniques

The remarkable feature of Martin Luther King 's rhetorical style is emotional appeal and dramatic s . In his essay , Letter from Birmingham Jail ' he uses argumentation and persuasion techniques in to convince readers in his position and ideas . King possesses intelligence and analytical interest raising the audience to high emotional level . The main techniques selected for analysis are emotional appeal , logic , historical and current examples , testimonials , and fact and figure

Testimonials help King to give some recommendation to readers based on his own experience and

life situations . King directly addresses his opponents : MY DEAR FELLOW CLERGYMEN (King . He uses testimonials to make his point and persuade listeners to agree with him . Using fact and figure ' technique , King persuades readers in rightfulness of his views supported by real facts : the contemporary church is a weak ineffectual voice with an uncertain sound (King . The audience feels that it is not a voice of the author , but a voice of the leader who really bears enormous burden of segregation trying to help millions of people to become equal with majority . Logic is another technique used by King to appeal to the audience and their mind . Following Walton , The problem then is to understand generally how argumentation schemes can be seen as being a part of some framework of logical reasoning (1996 10 . Logic means clearly expressed ideas and facts which allow the audience to follow thoughts and notions explained by the author . In the Letter , every argument forestalls the next one . In any nonviolent campaign there are four basic steps . (King . Vivid arguments and personal examples are logically connected which helps the audience to grasp the idea of the essay

Control of powerful feeling intensifies emotional appeal and adds dramatic effects . To give dramatic s with intensity , to make the imagined picture of reality glow with more than a dim light requires the author 's finest compositional powers . In the Letter , King creates a vivid image of racial segregation as a burden ' with deprives many racial minorities a chance to be free from oppression and humiliation . We know through painful experience that freedom is never voluntarily given by oppressor (King . There is intensity of illusion because the author is present , constantly reminding readers of his unnatural wisdom . Values are universal norms of behavior and conduct followed by all people in spite of their racial or ethical background King uses eternal human values in to join different nationalities and minority groups "Love your enemies , bless them that curse you , do good to them that hate you , and pray for them which despitefully use you , and persecute you (King . The moral quality depends not on the validity of doctrines , but on the moral sense and arguments presented in the work . In both books , a certain amount of plot is based on emotional response . Exclamation marks , rhetorical question and parallel structure of sentences add emotional coloring . He appeals to such human values as tolerance and morals . Idiom and...

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