Marketting Discussion

Marketing Discussion

The situations mentioned do not present unethical behavior because these are common , acceptable gestures of companies and businesses to show their appreciation to those who patronize their services and products . However , the last situation where the company would try to gain information about competitors by asking the purchasers would be somewhat unethical because this is not the proper way to obtain information . Companies should always be professional and should look for ways to obtain information about their competitors professionally . This will reflect their values and standards , even if it

means not being able to gain that much information . Companies and even individuals can become competitive without being unethical and unprofessional

There is definitely nothing wrong with giving out incentives , bonuses and prizes to those who the company feels valuable and important to their success . This is the only way they can show their appreciation because public trusts them and it is a way of giving back to them what they were given in the first place . It is also normal for businesses to treat their customers and patrons in a special way because this is also a way to retain them as customers who will keep coming back for more

One marketing ethics that may violate a consumer 's trust is deliberate use of another company 's strategies and make it appear as if they came up with the particular strategy . If consumers realize this , they would have the tendency to feel bad to the other company and...