Paper Topic:

Marketing word of mouth

On the contrary , Word of Mouth may not prove useful in marketing of services like banking , education law and health care where words do not suffice

Be Aware of Where WOM is Coming From . It is generally a misconception that consumers make their own opinion . Media plays an important part in shaping their opinion in addition to their personal experiences Consequently , look not only at what your influencers are saying , but at what other media they are consuming that is helping shape their word of mouth

Analyze and Look for the

Real Meaning . Often , the people scrutinizing the word of mouth look strictly at the transcript of what is said Instead , the meaning behind the words should be evaluated , as well as the words themselves

When we consider the examples of successful implementation of WOM marketing in today 's scenario , Gmail stands out in front . Google did no marketing or spent any money for promotion of Gmail . They created scarcity by giving out Gmail accounts only to a handful of "power users " The word about the new mail service with only limited users spread through out the world just in couple of months . People started making all out efforts to get into the line of the so called power users ' Demand was created by limited supply . The status of having a Gmail account caused the word of mouth , rather than any marketing activities by Google

The essence of WOM Marketing rests in spreading the information employing the human resource . Besides the utilization of information technology , the very best way to get the word out is to tell people . If each employee of an organization tells 10 people of the incredible services his /her company is providing , and those 10 people tell another 10 people , the information will become a buzz...

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