Marketing research

Marketing research

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December 1 , 2008

Marketing research

The British Motor Corporation produced a small car by the name of Mini The first car was manufactured in 1956 and continued till 2000 . The vehicle was very popular in North America and it actually gave around eight percent of the space in the car for the usage of the passengers and their luggage . The car was designed by HYPERLINK "http /en .wikipedia .org /wiki /Sir_Alec_Issigonis " \o "Sir Alec

br Issigonis " Sir Alec Issigonis and was a two door car and was manufactured in different plants of the company that operated in the United Kingdom , Australia , Spain , Belgium , Chile , Italy , Portugal , South Africa , etc . The three major cars manufactured in the UK were Mark II the Clubman and Mark III . Besides these , there were the rally cars i .e Mini Cooper and Cooper S ' Both of them were very successful . The marketing of Mini Cooper cars was done under the HYPERLINK "http /en .wikipedia .org /wiki /Austin_Motor_Company " \o "Austin Motor Company " Austin and HYPERLINK "http /en .wikipedia .org /wiki /Morris_Motor_Company " \o "Morris Motor Company " Morris . Later in 1969 , the Mini Cooper gained its own rights . The owner of the Cooper Car Company was John Cooper and he was also the one who designed Formula 1 and other rally cars after which he came up with the idea of Mini . John Cooper was also a friend of Issigonis and he proposed...