Marketing project work

Introduction

Market segment is a subgroup of individuals having common characteristics that makes them to call for the same product from the market (Lamb , C . W , Hair , J . F McDaniel , C . 2003 , pg 214 . For segment to be true , it has to poses some criteria such as be distinct from the other segments in the markets , must have same needs within themselves , react the same way to market incentive and can the reached by the market involvement . Therefore , the target market segment is one of the market segments that an organization aims

to fulfill their needs and demand from the market . Different organizations have different target market

Target Market Segments

In Sony company , for their sell of the laptops , they have come up with more than one target market and every market have their own needs in which they are up to attain them . One of the major market segments today is the small businesses or the retail market in the country (D 'Onofrio N . 2006 . These are the customer who needs the product at a reduced price of the commodity so that they can be able to attain their profit after the sale of the goods to the consumers . Other than the low price of the commodity to be offered to them , the market also needs many variations of the goods to be able to sustain the demands of the consumer , with this , they have to be of high quality so as to sustain the competition in the laptop...