Marketing plan,strategies,budgets based ON the concept which I given [Automatic Cook Machine]

Yun 's Super Cooker

Market Analysis Global Marketing Strategy

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Executive Summary

Yun 's Super Cooker is a revolutionary cooking device , shaped like a micro wave oven but with far greater features . The product has capabilities that enable users not only to save time , energy and costs but also to cook far more nutritious and tasty food than what can be achieved through other cooking devices

The product , manufactured at Shanghai will be launched in Europe and North America through a high intensity marketing campaign . While the

marketing strategy and campaign , which is still under formulation , is the subject of this report , market analysis and strategy formulation will need to be matched with extremely effective execution of strategy for the product to become a global success

A . Marketing Analysis and Strategy

1 . Introduction

Advances in science and technology have been instrumental in changing cooking procedures and eating habits across the world and especially in western societies . These have been caused by numerous reasons that among other things , include enormous advances in growing and processing practices , transportation of food items across the globe , the evolution of huge processed foods and fast foods industries , and raid strides in kitchen equipment and cooking devices , both at the industrial and household level . While most of the radical changes in traditional eating habits have come about because of shifts in working patterns lifestyles , and the large scale entry of women in the workforce , the plethora of kitchen devices has also played a major role in this social transformation . While men were content to follow similar and unchanged food preparing and cooking procedures for hundreds of years , the advent of electricity and its application for mechanical purposes introduced a veritable storm in western kitchens . Devices like refrigerators , ovens mixers , grinders , food processors , tea and coffee machines , dishwashers food warmers and microwaves found their way into kitchens and became integral components of households across the world

This process has also contributed to the emergence and consolidation of a huge white goods industry and the emergence of global companies , which in the recent past (like Samsung and LG ) have tended to come from the countries of East Asia . New technological advances are occurring on a regular basis , contributing to the ease of food preparation and cooking in homes across the world

2 . Organizational Details

The company , Yun 's Electronics , is a large Chinese manufacturer of electrical and electronic kitchen equipment , including refrigerators washing machines , ovens and microwaves . The company is based at Shanghai and produces its good at two large manufacturing facilities on the outskirts of the city . The company 's products , sold under the brand name Yun are exported to various countries in America , Europe , Asia and the Pacific Rim . The company is financially strong and achieved a global turnover of 6 billion USD in 2006 . Cheap labor costs , an otherwise economic environment , and effective management practices enable the country to manufacture its items far more economically than other companies in the market , without compromising its...