Marketing mix on Ski Yoghurt

It is targeted towards people belonging to all the walks of life . It is affordable by everyone and the price is lower than the competition . The price of the product n Australia is almost the same as it is in UK and other places . Thus they have maintained consistency in their pricing strategy . They also offer discounts on purchases of big packages like a pack of six or so

Placement

This is usually the place of distribution and in the case of Ski Yogurts is highly developed . The distribution network for Ski

Yogurts is very effective . It is available in all the stores where people come and do their groceries . They have placed their products at places where family comes and buy the grocery and other home items . Thus this makes it very obvious that in Australia Fonterra is doing an effort in placing the product for everyone in the family . They offer different variety in the product that gives people an option to buy whatever they choose to buy (Food Magazine , 2009 . The different flavors that they offer fulfill the differing needs of everyone on the family . Ski yogurt is not only a yogurt , but there is more to it . The more is that it can be used in varying ways like with pancakes , in the shakes , with the snacks , as a dessert and a lot of other exciting varieties . To engage the customer more , in their websites they have put various recipes as how to be more creative with Ski yogurt . Thus the product is not only a yogurt but there is a lot more to it

Promotion

Ski yogurt in Australia offers sales and promotion activities to keep the customers engaged and constantly in touch with the attributes of the brand . This includes special price discount offers...