Marketing and the law. Portfolio current academic year 2009-2010

Marketing and the Law

Marketing is considered as a bridge between the organization and a customer . Marketing and law are directly related to each other . The cost of negligence of law could be unavoidable for whole organization Ignorance of law is a very dangerous state of affairs as it can lead to an infringement of someone else 's intellectual property rights , an expensive lawsuit , a cancelled marketing campaign , damages to reputation that could take years to repair and potentially a downturn in profits (Ardi Kolah , 2002 ) it is essential to understand implications

br and relationship of law and marketing especially in UK . This is argued due to the fact that UK is extremely concern about just and correct implementation of its laws and regulation in every field . Therefore it is essential to have a core marketing penetrating strategies that work out according to the laws and regulations of a particular country in to facilitate positive results for marketers in the right direction

1 .1 Main sources of law in the UK

UK legal system is clearly divided into its two major components . Three major sources of law are Courts , Parliament and European Union Law Courts are considered as the foremost law making and regulatory bodies because they interpret statutes and delegated legislation into common law . Courts are being classified according to issues addressed by them Civil issues are heard by the civil court , while the criminal cases are handled by the Criminal court . The other law making bodies that work...